What Joel Says:
A few years ago, I got tired of having an average life, working at UPS and waiting for things to happen to me, so I decided to do something about it. I made a list of all the things I used to think were impossible and then I set out to do them. Now I work on my own terms and do my best to live a life of adventure and meaning while doing the impossible.
You can follow my adventures on the Blog of Impossible Things, join the Impossible League (a small community of incredible people doing impossible things), or check out Impossible HQ – The online Headquarters for all things Impossible.
Something that has really impressed me is the frequency of his writing projects. I’ve noticed that he has a mixture of projects, and minimum commitment required. I’ve been enjoying his experiments and want to adapt them for my own projects.
You released a beautiful designed book of impossible quotes that went viral on Slideshare. Did this have any tangible benefits?
Yup. David Crandall helped me create “DO THE IMPOSSIBLE” – a collection of 50 impossible quotes from leaders, writers and artists over the centuries. It received over 100,000 views in less than a month and helped us get featured on sites like Michael Hyatt’s blog and lots more as well.
You uploaded the Impossible Manifesto onto Amazon, but had to choose the minimum price of 99 cents. Has this worked for you, and has anyone in your community shown resistance?
The shirt, and league, shows how he can really grow a community. One of the reasons that it is successful is because it’s about community, rather then lining the creators pockets.
You created a couple of ‘commercials’ on the fly for potential buyers. Have you gotten any feedback about them?
The theme of the shirt empowers the community. Why do so many people get photos of themselves doing impossible things?
How important was free worldwide shipping?
How did the league evolve?
You have a very public feedback form. Has this helped you improve the league?
The start here page has lots of suggestions for new users. Has this led to increased engagement?
Do people use the badge you created?
You’ve created separate Facebook pages for the blog and community. Does this confuse people?
I’ve admired Joels community management efforts, but have often wondered how it leads to his being self employed. I soon learned that the bulk of the money came from outside of his impossible business, yet he’s continually adding income streams. I believe that this gives him the freedom to find the balance between community and profit.
How will you be evolving your brand over the next year?
You’re putting a lot of effort into building this community. Does it directly lead to income?
Are there any resources you’d recommend to aspiring entrepreneurs?
I actually regret a lot of people I put on my annual Bloggers To Watch lists. They end up being a suck up, unreliable or just not a good person to emulate.
Joel is just awesome. He blogs for the joy, and for his community. I recommend that you look at his work and figure out ways to learn from, and work with, him. He’s kinda awesome-tastic-sauce.